10 TikTok Content Ideas for B2B Marketers

According to a leaked TikTok for Business presentation, the average user spends 89 minutes per day on the platform. While 89 minutes may seem like a significant amount of time spent on an application, it also presents a valuable opportunity for businesses to capture audience attention and generate interest.

B2B brands like Shopify and Semrush are utilizing the potential of TikTok to engage their target audience and enhance brand recognition. If you're unsure about the implementation of this strategy, this article presents an all-inclusive guide on using TikTok for B2B marketing, emphasizing its efficacy and offering practical insights on how you can execute it for your own brand.

What is TikTok? The Ultimate Guide

To give a brief overview, TikTok is a social media platform that enables users to record, edit, and share short-form video content.

Videos on this platform can range from 15 seconds to three minutes long, offering a wide range of possibilities for content creators to showcase their creativity and engage with their audience. Whether it's lip-syncing, dancing, comedy, or informative content, TikTok provides a platform for all types of content to shine.

With its user-friendly interface and viral potential, TikTok has become a prominent platform for brands to establish their presence and reach out to their target audience.

10 Reasons Why You Should Use TikTok for Business

Introduction

Before we start, you might think that TikTok is only for young people and consumer brands. But that's not true! People of all ages use TikTok, and many B2B companies have found success on the platform too.

Using TikTok can also be very helpful for your B2B marketing efforts. In the next section, we'll go over some of the benefits of using TikTok for B2B marketing.

TikTok Has a Massive User Base

TikTok boasts an enormous user base that spans the globe, with millions of active users daily. This makes it an incredibly valuable platform for businesses looking to expand their reach and tap into a broader audience.

By creating compelling and entertaining content that resonates with TikTok users, your business has the potential to reach a vast and diverse audience that may not have been reachable otherwise.

Whether you're looking to showcase your products or services, increase brand awareness, or connect with new customers, TikTok provides an excellent opportunity to achieve your goals and make your business known to millions of people

Share useful tips and interesting facts in the style of TikTok

With more than one billion active users across the globe, TikTok has swiftly risen to become one of the most sought-after social media platforms. But it's not just for lip-syncing and dancing anymore.

In fact, 84% of TikTok users use the platform as a source to discover or learn something new. As a savvy marketer or content creator, you can leverage this trend to inform and engage your audience with practical tips and fun facts to establish your authority in your industry.

Using TikTok to Share Information

One of the best ways to use TikTok is by sharing informative videos that highlight some of the most interesting internet searches.

For example, you can showcase your expertise and establish authority in your niche by sharing practical tips, tricks, and hacks that your audience will find useful.

Similarly, you can share fun facts related to your industry or niche, which can grab your audience's attention and keep them engaged.

Creating Viral TikTok Videos

To make sure your informative videos on TikTok go viral, you need to ensure they are in line with the style found across TikTok.

This means filming yourself directly speaking to the camera, adding text overlay, and possibly including a voiceover. In fact, a majority of viral TikTok videos speak directly to the camera, according to a study by Semrush.

Using Humor to Keep Things Lighthearted

Semrush shares informative TikTok videos that cover interesting internet searches.

Their team members add commentary or answer questions with humor to keep things engaging.

Take a cue from their approach and make your TikTok videos both informative and entertaining.

TikTok is a powerful platform that can help you establish authority in your industry by sharing informative videos with practical tips and fun facts.

By following the style of viral TikTok videos and using humor to keep things lighthearted and engaging, you can create content that resonates with your audience and helps you achieve your marketing goals.

So why wait? Start creating TikTok videos today and see the results for yourself!

Increase brand awareness

TikTok is a social media platform that thrives on trends and challenges. Users often emulate each other by recreating videos, attempting dance challenges, and testing out the latest "hacks" they see on the app.

These videos quickly become popular and viral, spreading across the platform and attracting massive attention.

This feature makes TikTok an excellent platform for brands that want to increase their reach and boost brand awareness. By creating unique TikTok challenges or partnering with popular influencers, businesses can take advantage of the platform's viral nature and effectively promote their products or services.

However, it's crucial to understand how to utilize TikTok in the right way to achieve these goals.

Connect with your Audience

The informal and relaxed environment that TikTok provides, along with the platform's use of short-form videos, allows brands to connect with their audience in a more personal way.

In a recent study conducted by Sprout Social, it was found that short-form videos are the most engaging type of social content. This presents an excellent opportunity for businesses to use TikTok to create a strong relationship with their audience by delivering nformative and entertaining short-form videos that resonate with their target audience.

By leveraging the power of TikTok, brands can build a more personal connection with their customers, and in turn, drive engagement and loyalty.

Create Videos related to your audience

Sharing relatable content is a great way to connect with your audience, and TikTok provides an excellent platform to do just that. This is especially true for B2B brands, as the platform's "POV" videos are extremely popular.

These videos usually feature a text overlay that describes a relatable situation, and a person in the video acts out a funny scene to illustrate the situation.

You can leverage this trend by creating highly relatable content that showcases situations your audience often experiences. Zendesk has done an outstanding job in this regard by sharing a series of videos that depict relatable experiences of customer support teams.

For instance, one of their videos shows a POV in which a customer is waiting on hold while the support agent takes a nap.

By creating content that resonates with your audience, you can increase engagement and build a loyal following on TikTok. So, keep in mind the POV trend and create content that is both relatable and entertaining.

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Create tutorial demo videos for your product.

By creating content that resonates with your audience, you can increase engagement and build a loyal following on TikTok. So, keep in mind the POV trend and create content that is both relatable and entertaining.

To effectively connect with your audience on TikTok, it's important to keep the focus on them rather than solely promoting your product and its features. This means showcasing your product from your customers' perspective and demonstrating how it fits into their lives.

One way to achieve this is by creating short video testimonials featuring your top customers. You can also showcase how customers are using your products and how they help solve their problems. For example, Square shares a series of videos featuring customers performing various activities while running their businesses. Towards the end of the video, the customer is shown using Square to accept payments from their customers.

These types of customer story videos have a significant impact on influencing purchase decisions. According to a study by Wyzowl, testimonial videos help 47% of people visualize how the product or service works in real life. Additionally, 39% of viewers say that these videos illustrate how the product or service can have an impact on their lives. Therefore, sharing TikTok videos of customers using your products is an excellent way to establish your product's value and promote its benefits to potential customers.

By shifting the focus on your customers and how your products can help them, you can create a stronger connection with your audience and build brand loyalty on TikTok.

Publish material that aligns with the values of your brand

Sharing content that reflects a brand or business' values is highly effective on social media and offers the third-highest return on investment of any content type. In today's world, customers are increasingly interested in the causes that their favorite businesses support and often consider them when making purchasing decisions.

Therefore, showcasing your brand's values on Using TikTok can be an effective method for connecting and interacting with your audience valuable way to engage with your audience. People who share the same beliefs as your brand will take notice, and you may even attract them as customers.

However, it is essential to be authentic when sharing your brand values, as consumers perceive businesses that make false claims as opportunistic and exploitative.

Ideas for TikTok Content for Small Businesses

If you're a small business owner, you might be hesitant to add another social media platform to your marketing strategy.

However, TikTok offers enormous potential for building brand awareness and reaching new audiences. With 92% of TikTok users taking action after watching a video and being 1.5 times more likely to make an immediate purchase of a product they discovered on the platform, it's clear that TikTok can be a valuable tool for small businesses.

While many of the content ideas we've discussed above are relevant for businesses of any size, there are specific ideas that can be especially useful for small businesses.

For example, showcasing the behind-the-scenes aspects of your business, such as your production process or the story behind your brand, can help you connect with your audience on a more personal level. Sharing user-generated content and encouraging your followers to create and share their own videos featuring your products or services is another effective way to build brand loyalty and engage with your customers.

The best part is that you don't need a large budget to implement many of these ideas. With a little creativity and effort, you can create compelling TikTok content that resonates with your target audience and helps grow your business.